February Newsletter

February Newsletter

Welcome to the first ever edition of It’s About Wine! monthly newsletter. It has certainly been a long, slow learning process for us – being as technologically challenged as we are! We now have a website www.itsaboutwine.ca that you can check out on a regular basis to find out our specials, sales and events as well as details and pricing on all the wine kits we sell. And we have a new wine software program that allows you to check your wine on-line, alerts you via e-mail when your wine is ready and lots of other good stuff. So, welcome aboard and let’s get on with the news!

February Specials

We have a great special in February on two of our most popular wine kits. World Vineyard Collection and Selection Estate Ultra-Premium Collection. The sale is made in store or take home. See below for details. The sooner you get yours started, the sooner you will be drinking! Check out our website for details on all the varieties.

World Vineyard Collection

World Vineyard KitsWorld Vineyard Collection gives winemakers that prefer 28 day wine kits the opportunity to make great wines from around the world. Featuring popular grape varietals from some of the finest growing regions in the world, this kit produces high qualilty wines that you can enjoy within one month of bottling. We have Australian Shiraz and Australian Chardonnay for those of you that love Aussie wine. We also have a refreshing Washington Riesling and a fantastic Chilean Merlot. Stock up now for summer with our super sale prices. $10 off one kit, $25 off two kits and $50 off three kits!


Selection Estate

Selection Estate KitsSelection Estate Series offers a very limited number of prestigious varietals and styles, sourced from exclusive vineyards in the world’s greatest winemaking regions. This ultra premium wine kit yields wines of exceptional flavour, aroma and complexity. The wine is ready to bottle in 8 weeks and, although quite drinkable at bottling, will benefit from a few months of ageing. Now is your opportunity to try one of these exceptional kits at a fantastic saving. Starting it now will ensure great wine to serve during the holidays.The Lodi Ranch 11 Cabernet Sauvignon is Julie’s personal favourite, while Mike prefers the German Mosel Valley Gewurztraminer. $15 off 1 kit, $35 off 2 kits and $70 off 3 kits!

Selection Limited Edition

Selection Limited Edition KitsThese special wines are only available during their month of release and are immensely popular. February’s kit – the Italian Primitivo – is now available in the store. Our Primitivo juice comes from the Puglia growing region which is the heel on the boot-like map of Italy. It’s very hot in Puglia but the region receives a cooling effect from the Mediterranean which prevents the grapes from ripening too quickly. The dominant flavour of Primitivo is ripe raspberries. As it ages you will get plums and spice. The tannin starts firm but softens with age to become silky smooth. All customers that reserved will be notified, however, we do have a few extra kits for anybody interested. Don’t wait too long!

If you are interested in reserving the last two kits in this collection – the Austrian Gruner Veltliner or the Portugese Douro – let us know as soon as possible so we can be sure to order one for you. Check out our website for all the details.

Well, that is the news for February. We appreciate any feedback you may have about this newsletter.


Julie & Mike